PROENZA SCHOULER | THE INDUSTRY - The Industry Model Management
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October 03, 2023

Proenza Schouler | The Industry

Proenza Schouler is one of the transfusions American fashion will depend on. Strong design, a clear vision, and an indefinable optimism marked their Fall 2022 outing. 
Then there’s the consistency that Jack McCollough and Lazaro Hernandez bring to the work. If American fashion is to emerge from this wobbly time intact it will need brands like Proenza Schouler and designers like Herandez and McCoullough.

                VICTORIA                                                RAYNARA                                                         AJOK                                                     RAYNARA

The show was well edited in two regards. The clothes and the audience. Big anything feels out of step right now. Intimacy over scale is or should be the special of the day.
Inspired by the writing of Ottessa Moshfegh, the languid shapes of dresses and emphasis on wispy waists were dominant with strong statement colors like black, white, daffodil yellow.

20 year-old Nigeria native Victoria Fawole graced collections for nearly every major European Maison this September, a list which includes PRADA, SAINT LAURENT , MIU MIU, RAF SIMONS, STELLA MCCARTNEY, ISABEL MARANT, HERMES, PORTS1961and MAX MARA. Victoria's latest stories in W, AnOther, British Vogue and T Magazine and collaborations with Karl Templer, Carlos Nazario, Carine Roitfeld, Karim Sadli, Olivier Rizzo, Ib Kamara, Lotta Volkova, Geraldine Saglio, Alasdair McLellan rightfully earn her the title of a top newcomer for SS22.

Espírito Santo native Raynara Negrine made her international debut at the Chanel Haute Couture Spring 2021 show and quickly became one of the most in demand new faces on the seasons to come : Proenza Schouler, Fendi, Celine, Versace, Tory Burch, Michael Kors, Jacquemus, Alaïa, Dior, Paco Rabanne, Valentino and more. Bringing it home, Raynara landed the cover of November's Vogue Brasil shot by Mariana Maltoni and Pedro Sales while shooting recent stories in W Magazine, British Vogue, Dazed, Vogue Italia and i-D and campaigns for Hermes, Alaïa, and Tod's. 

South Sudanese via Perth's Ajok Madel shines in recent campaigns for Tory Burch shot by Colin Dodgson and Brian Molloy and Tom Ford shot by Ethan James Green and Dara Allen. Walking recently in Daniel Roseberry's immaculate Schiaparelli and Pierpaolo's Valentino Spring Couture shows along with her impressive SS22 season including: Proenza Schouler, Moschino, Carolina Herrera, Jason Wu, Erdem, Del Core, Etro, Philosophy and Tod's, Ajok proves to be favorite of top industry creatives. From multiple editions of Italian Vogue, American Vogue, Dazed, Numero, and V Magazine to campaigns for McQueen, Givenchy, Ferragamo and Burberry, the Top50 star heads into the year 2022 strong and full of Grace.