YIDAN HUANG STARS IN SUMMER 2020 AD CAMPAIGN BY MEL BLES
June 23, 2020
See By Chloé celebrates the summer with a breezy and beautiful campaign.
The collection is characterized by an elegant and airy simplicity, and photographer Mel Bles matches this energy with her photographs. The interior shots make smart use of natural light, so though we are situated inside a room, we still feel in touch with the simplicity of the natural world. There is a naturalness too in the way the models casually relax together and regard the camera inquisitively. Yet the elegant furnishings of this apartment and the artfulness of the shots elevate it beyond the everyday. Upholstered furniture converses with floral patterns from the collection; artwork and mirrors hung on the wall behind our heroines lend them a literary quality. The compositions are exquisitely cohesive.