The Industry Model Management

Salvatore Ferragamo first made his name as “shoemaker to the stars” and went on to create footwear for icons from Joan Crawford to Judy Garland, dressing Cecil B. DeMille’s Westerns and Marilyn Monroe’s comedies.

For Pre-Fall 2025, the house returns to its roots, reflecting that relationship through the lens of renowned Italian filmmaker Alice Rohrwacher in a three-chapter film shot at iconic Italian studio Cinecittà, which will be released throughout the season. “We wanted to create a story that felt very Italian but was based around Hollywood cinema,” explains Ferragamo creative director Maximilian Davis. “Alice has a very strong point of view, as well as a sense of humour and charm to her work. She can take a specific time and make it feel modern – and that’s exactly what we want to do.”

 

Casting the product as protagonist, Rohrwacher lifts the curtain on the behind-the-scenes machinations and manual production techniques of the Golden Age, celebrating the craft of filmmaking as well as that which forms the accessories playing starring roles. The three parts of the film will be released throughout the season.❤️

Rafael Pavarotti - Photographer

Raul Martinez - Creative Director

Katie Grand - Fashion Editor/Stylist

Eugene Souleiman - Hair Stylist

Pat McGrath - Makeup Artist

Ignacio Murillo - Casting Director

Morgan Senesi - Casting Director

Villard (Makeup Artist), Paul Louisor (Casting Director)

Talia Chetrit - Photographer

Claire Grech - Hair Stylist

Mel Arter - Makeup Artist

Julia Lange - Casting Director

Siddhartha Simone - Makeup Artist

Alice Kirkpatrick - Set Designer

Salvatore Ferragamo first made his name as “shoemaker to the stars” and went on to create footwear for icons from Joan Crawford to Judy Garland, dressing Cecil B. DeMille’s Westerns and Marilyn Monroe’s comedies.

For Pre-Fall 2025, the house returns to its roots, reflecting that relationship through the lens of renowned Italian filmmaker Alice Rohrwacher in a three-chapter film shot at iconic Italian studio Cinecittà, which will be released throughout the season. “We wanted to create a story that felt very Italian but was based around Hollywood cinema,” explains Ferragamo creative director Maximilian Davis. “Alice has a very strong point of view, as well as a sense of humour and charm to her work. She can take a specific time and make it feel modern – and that’s exactly what we want to do.”

 

Casting the product as protagonist, Rohrwacher lifts the curtain on the behind-the-scenes machinations and manual production techniques of the Golden Age, celebrating the craft of filmmaking as well as that which forms the accessories playing starring roles. The three parts of the film will be released throughout the season.❤️

Rafael Pavarotti - Photographer

Raul Martinez - Creative Director

Katie Grand - Fashion Editor/Stylist

Eugene Souleiman - Hair Stylist

Pat McGrath - Makeup Artist

Ignacio Murillo - Casting Director

Morgan Senesi - Casting Director

Villard (Makeup Artist), Paul Louisor (Casting Director)

Talia Chetrit - Photographer

Claire Grech - Hair Stylist

Mel Arter - Makeup Artist

Julia Lange - Casting Director

Siddhartha Simone - Makeup Artist

Alice Kirkpatrick - Set Designer

Salvatore Ferragamo first made his name as “shoemaker to the stars” and went on to create footwear for icons from Joan Crawford to Judy Garland, dressing Cecil B. DeMille’s Westerns and Marilyn Monroe’s comedies.

For Pre-Fall 2025, the house returns to its roots, reflecting that relationship through the lens of renowned Italian filmmaker Alice Rohrwacher in a three-chapter film shot at iconic Italian studio Cinecittà, which will be released throughout the season. “We wanted to create a story that felt very Italian but was based around Hollywood cinema,” explains Ferragamo creative director Maximilian Davis. “Alice has a very strong point of view, as well as a sense of humour and charm to her work. She can take a specific time and make it feel modern – and that’s exactly what we want to do.”

 

Casting the product as protagonist, Rohrwacher lifts the curtain on the behind-the-scenes machinations and manual production techniques of the Golden Age, celebrating the craft of filmmaking as well as that which forms the accessories playing starring roles. The three parts of the film will be released throughout the season.❤️

Rafael Pavarotti - Photographer

Raul Martinez - Creative Director

Katie Grand - Fashion Editor/Stylist

Eugene Souleiman - Hair Stylist

Pat McGrath - Makeup Artist

Ignacio Murillo - Casting Director

Morgan Senesi - Casting Director

Villard (Makeup Artist), Paul Louisor (Casting Director)

Talia Chetrit - Photographer

Claire Grech - Hair Stylist

Mel Arter - Makeup Artist

Julia Lange - Casting Director

Siddhartha Simone - Makeup Artist

Alice Kirkpatrick - Set Designer